TRY IT LIVE! CES 2026 BOOTH #60433

 Live streaming refers to motion-based visual content displayed on computers, mobile phones, or smart TV screens. This content may include sports, movies, and videos. The elements appearing in such content can be living entities suchas humans, animals, birds, or plants, as well as non-living objects such as buildings, vehicles, furniture, or tools. 

Providing real-time insights based on the user’s focus point on the screen offers several advantages, including enhanced engagement by delivering responsive information and reduced information overload by showing only relevant data rather than cluttering the screen. It also supports better learning and discovery through context-aware explanations and enables faster decision-making by quickly presenting key details without manual search.

 Customization allows users to control the type of information they see based on their personal interests. In live basketball, for example, users can choose to view specific insights such as Statistics (Scored, Assists, Steals, Blocks, Turnovers) or Efficiency metrics (Goal Percentage, 3-Pointer Percentage, Free-Throw Percentage, Player Efficiency Rating). Similarly, in movies, users can customize their viewing experience by selecting the type of information they prefer, such as History of the film, Cast details, Production background, or Cinematic techniques. This level of customization ensures that each viewer receives insights that are most relevant to them. 

Beyond the user-controlled insight selection explained previously, Magitiq also provides an AI chatbot that allows users to express their insight preferences through natural language. Instead of being limited to predefined options, users can simply ask for the information they want in their own words. The chatbot understands user intent and dynamically adjusts the displayed insights accordingly, offering a flexible and intuitive way to personalize the experience.